Vislink, a provider of technology for the collection, management and delivery of video and associated data, has appointed John Aslett as general manager for the MEA region.
Aslett will be based in Dubai and will head up the local team which is focused on sales in the Middle East and Africa.
Aslett has a strong background in broadcast and IT, with 18 years of sales and senior management experience in the Middle East, including most recently as managing director at Media Group International, the largest broadcast system integrator in the region.
He has also held positions at Avid Technology, Orbit Communications Company and Grass Valley.
Aslett has spent much of his professional career working to build and grow multi-national corporations in emerging markets, with a focus on revenue growth and cost management. John brings a substantial experience with media asset management systems.
“John has a proven track record in sales and business management, working for technology-based businesses in the Middle East and Africa markets,” said Ayes Amewudah, vice president of global sales and marketing.
“Vislink has a strong track record in the region working with major broadcasters including Al Jazeera and Al Kass. Adding John to the team is part of a larger strategy to expand within the Middle East and Africa markets.
Aslett said: “I’m looking forward to starting a new chapter at Vislink using my extensive knowledge of the broadcast sector in the Middle East and Africa markets to help solidify Vislink’s leadership in the area. I am confident that my unique understanding of business dynamics in the Middle East, combined with the incredible staff already in place at the Dubai office, will lead to increased growth and brand recognition in the region,”.