IP-video traffic to surge in 2015 - Ericsson chief

Ericsson CEO speaks on video streaming, LTE growth and industry opportunities
Hans Vestberg, CEO, Ericsson, at Mobile World Congress on Monday.(Photo: GSMA)
Hans Vestberg, CEO, Ericsson, at Mobile World Congress on Monday.(Photo: GSMA)


Consumption of online video will rise steeply in 2015 to account will account for half of mobile data traffic, according to Hans Vestberg, CEO of Ericsson.

Speaking on the opening day of Mobile World Congress in Barcelona, Vestberg offered his insights on IP-based video consumption, the rapid uptake of mobile broadband and particularly LTE.

"We predict four key changes during 2015: more people will watch streamed, on-demand video than broadcast TV on a weekly basis; video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80%; and world mobile broadband coverage will be above 70%. This all are massive forces of change and open up new opportunities both in the ICT industry and in other industries," Vestberg said.

The CEO also highlighted the rapid changes taking place across all industries as digital services increasingly take over from their physical counterparts.

"There is a new logic being applied across industries. We can see a definite shift from physical products to digital services,” he said. “New business models are emerging, along with new ways of solving old problems that create new efficiencies. True customer intimacy can be created using digital tools. All in all, you can see that ICT drives transformation that is really changing the game."

Ericsson’s interest in broadcast extends beyond IP-based data traffic and the company continues to make inroads into more mainstream broadcast technology.

Last month the company acquired the playout business of UAE content creation zone, twofour54, the commercial arm of the Abu Dhabi’s Media Zone Authority.

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