As we reported here, Sony recently opened its first ever Middle East store at the Dubai Mall, in collaboration with Jumbo Electronics. The 560m2 boutique displays exclusive ranges and enables consumers to get hands-on with the latest Sony gadgets.
With changing lighting colours, moving lights and gobo projections, the store centres around a futuristic, industrial design that constantly changes the look and feel of the lively retail space.
Procom Middle East was the selected supplier for the moving and colour changing lights and the lighting control. Procom’s extensive line of Cyclops Lighting products provided the 3 types of fixtures that Sony designers required.
The CL 300 spot lights provided the gobo projections of the Sony logos and its key brands. The Zoom 7 LED wash moving head give the gentle wash to the front part of the store and the CPX 37 RGBW LED was used to light up the inner part of the Eurotruss aluminum trusses that dominates the ceiling, giving it an industrial style.
The full set-up was controlled by the powerful Titan One DMX dongle and the DMX network was powered by an Avolites truss splitter maintaining a robust signal over the large DMX distances covered and the long operation hours.
All the gear provided by Procom for the new store - the construction of which is estimated to have cost 1.2 million dollars overall - also had to undergo the stringent Dubai Mall safety control standards, especially for clamping, trussing and wiring.