The Sphere, a 15-metre spherical projection theatre at the Star Atrium in Dubai Mall, will showcase the panoramic content of Dubai360.com.
The new attraction, built by the San Francisco-based Obscura, was unveiled at The Dubai Mall on Monday and will bring to life the Dubai360.com project through the largest interactive city tour on the web.
The Sphere, which is open to the public until March 15, will immerse visitors in the footage captured by Dubai360 and Dubai Film, and show the city from all angles.
Dubai 360 was launched last month after being developed over the past 18 months using nearly 1,300 pieces of panoramic video and photo content.
www.Dubai360.com allows viewers to explore every angle of the city from the comfort of their own home.
Having already given Internet users a glimpse of what was to come with the Dubai International Airport timelapse video and more recently, a live broadcast interactive video of the Burj Khalifa fireworks for the New Year, Dubai aims to redefine how cities are viewed and explored worldwide.
Dubai 360 is the first virtual city tour that exclusively uses fully interactive and immersive 360 degree panoramic photo, timelapse and video content.