YahLive, the UAE based satellite broadcasting company, now reaches a base of some 25,000 Farsi speaking viewers, according to research from IPSOS.
The research, which consisted of several thousand interviews in Farsi, revealed that the most watched Farsi content is movies, with 62% of respondents claiming that the content they watch most is movies.
This was followed by news (61%), series (54%) and sports (30%). The biggest disparities between genders were sport and cookery: 48% of male participants said sport was their preferred form of entertainment, but only 12% of female respondents said the same; by contrast, 14% of females surveyed put cookery top of their list, compared with only 1% of males.
YahLive ranked above its local competitors in all main satisfaction metrics, with: The highest retention ratio (95%); the highest mean satisfaction score (7.41, where 1 means not satisfied at all and 10 means extremely satisfied); the highest overall proportion of satisfied customers (73%); the highest mean recommendation score (6.85 where 1 means would never recommend and 10 means would definitely recommend). Yahlive was also found to have the lowest switching intention, with only 7% of those surveyed indicating that they might switch from Yahlive.
Of the people surveyed, 76% were educated at least as far as secondary school, 24% went on to obtain university degrees, 70% are Farsi only speakers, 86% said they watch TV every day, and 66% receive more than 20 channels and are therefore watching satellite TV.
Sami Boustany, Chief Executive of YahLive, said: “These are interesting statistics, providing a unique and detailed insight into the habits of Farsi TV viewers. With more than 25 million viewers watching channels beamed by YahLive, this is an extremely meaningful and important survey because it shows how discerning viewers have become and how important it is to provide them with quality content. Connecting with communities is the backbone of our business, so the speed with which we have reached so many viewers in a single community endorses our strategy of presenting a tailored menu of premium channels to connect with them.
"The high levels of satisfaction evident from the survey show that our choice of content partners, combined with our advanced delivery platform, is clearly working. These results give us great confidence that we can enjoy similar success in other diverse and culturally rich communities.”