Limelight plans Middle East expansion

Content delivery specialist is building capacity in the region
Robert Lento, CEO, Limelight.
Robert Lento, CEO, Limelight.

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Limelight, a US-based digital content delivery company specialist, has big plans for the Middle East after opening its first office in the region in February.

Speaking at CABSAT, Robert Lento, CEO of Limelight, said that the company was in the process of agreeing capacity deals for the Middle East and that this process would pave the way for its regional growth plans. The firm also intends to build new infrastructure for capacity in Egypt, Saudi Arabia and the UAE.

The company’s regional office, which is based in Dubai Media City, is headed up by an experienced member of staff who was previously stationed at the firm’s Germany office. Lento said that Limelight had also hired another two members of staff for the Middle East.

“The second thing we are doing this year is building our capacity and capabilities in the Middle East, so we have very good global coverage. In the Middle East most of what we did was to accommodate customers from outside the Middle East looking to send traffic into the region in order to accommodate customers that are here and want to serve within the region and also move content from here outside the region. For this we need to build new facilities and we’ll be doing that in Egypt, in Saudi Arabia, in the UAE over the next year.”

At present, Limelight serves some major broadcast and media companies in the region including MBC, Sky News Arabia and ADMC.

“Even before having a physical presence here we were able to do some business but our belief is if we want to grow with those customers and attract new ones we need more of a presence, so it’s a big investment for us here in this region,” Lento said.

In terms of the drivers of demand in the region, Lento said: “Video is what drives a big piece of our business. We focus on three major kinds of broadcast delivery: We do a lot of live streaming for MBC and BBC; the other part is the video on demand for companies like Amazon, and the last piece is streaming for software updates.”
 

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