Vitec Videocom, the broadcast division of the UK’s Vitec Group, has revealed a new management team and corporate structure to help it tap opportunities in digital media production.
The division’s new structure will be split into three core business units: Production Equipment, Production Services, and Creative Solutions.
Graham Sharp, a former senior executive at Avid, Grass Valley, and MAC Consulting, will run the Production Equipment unit, representing the company’s core product brands such as Anton/Bauer, Autocue, Autoscript, Litepanels, OConnor, Sachtler, Vinten, and Vinten Radamec.
Halid Hatic, founder of Curious Software and former executive at Avid and VizRt, will lead Production Services, which includes Bexel, Camera Corps, SIS, The Camera Store, and Autoscript/Autocue Hire.
Nicol Verheem, a former GE engineer and founder of Teradek, will head Creative Solutions, which consists of Teradek, SmallHD, and Paralinx.
Martin Vann, who recently joined Vitec Videocom, will oversee global sales and marketing for the division. He brings with him significant sales and marketing leadership experience from such companies as Autodesk and Avid, where he held multiple executive leadership positions.
The company said that the new structure is aimed at putting “the tools and technologies developed for professional broadcasters and cinematographers into the hands of a growing community of independent content creators”.
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“Every now and then we take a good hard look at where the video industry is going and how we fit in that picture,” said Matt Danilowicz, CEO of Vitec Videocom. “The DSLR video revolution and the explosive growth of live Internet streaming has demonstrated that there is a whole new generation of filmmakers seeking new, affordable technologies that will help them create captivating content for new platforms. Videocom’s new management structure helps align us with this new movement so that we can continue to innovate for both the professional video crowd and for this new wave of media producers.”
The company said that its latest acquisitions are a testament to its desire to “democratise cutting-edge technology”. Teradek, SmallHD, and Paralinx, all part of the division’s new Creative Solutions business unit, are well-known, offering high level technologies at price points that independent content creators can afford. Some of Videocom’s other premium brands, such as Litepanels and Anton/Bauer, have also embarked on this path, with the former developing new cost-effective run-and-gun lighting kits and the latter integrating leading-edge battery technology into a new line of affordable broadcast and cinema products, the company stated.