Canon Middle East said that its latest EOS C and XF digital camera ranges generated significant interest at CABSAT 2014.
Canon showcased the EOS C100 Mark II, a digital HD camera tailor-made for the growing short-film and documentary production community in the MENA region.
“The region is poised for audio-visual transformation and CABSAT served as a perfect platform for Canon to act as a facilitator of the revolution and provide access to its innovative technology to some of the world’s leading content producers,” said Hendrik Verbrugghe, marketing director, Canon Middle East.
Canon offered attendees exclusive, hands-on experiences with the latest innovations in technology – spanning both the EOS and XF range. For the first time ever at CABSAT, Canon arranged trials of the camera on a 24 hours loan basis which saw strong uptake among the professional video community in the region.
Canon also hosted thought-leadership sessions involving industry experts. It gathered experts from different genres ranging from international mainstream cinematographers, local production companies, news cameramen and YouTube content generators to provide a platform to hear first-hand the factors a video professional keeps in mind while choosing a camera.
The discussion titled Canon’s Rendezvous with Cinematographers invited panellists such as internationally celebrated cinematographer Santhosh Sivan; Antoine Atyeh, cameraman supervisor at Al Arabiya News; Sherif Mokbel, DoP at Circus Studios; Khaled Gamal, shortlisted candidate for Canon’s EOS short film competition and Mohammed Albsimi, Editor at Electrony.net, who shared their experience with the attendees. The event saw a large participation from students, budding filmmakers and the media.
“Canon Middle East is a dedicated partner to the professional video production community in the region and at CABSAT we facilitated a platform of dialogue to discuss the trends shaping up the industry. A cinematographer is the custodian of the heart of film making and we wanted to provide upcoming talent including film-making students and stakeholders within the industry a platform to engage with the movers and shakers of the industry,” Verbrugghe said.