Frontman of iconic rock band KISS, Gene Simmons, has partnered with WWE Studios — the film, TV and digital-content division of the wrestling conglomerate — to launch Erebus Pictures, a new horror movie label.
Named after the Greek primordial deity that represents the personification of darkness, Erebus will finance and co-produce three films, starting with 'Temple', which is expected to start shooting this summer.
In a statement, Simmons said: "The horror genre continues to fascinate me as it proves to be endlessly thrilling and engaging for audiences. I am so thrilled to be working with the masterminds from WWE Studios in launching Erebus Pictures."
WWE Studios president, Michael Luisi, added: "Horror films fall into a genre that thrives on genuine passion, and I believe this partnership truly capitalises on that sentiment and supports our vision. I am confident that Erebus will provide audiences with an unprecedented horror experience."