Gene Simmons and WWE Studios join for horror label

KISS frontman inks deal to launch new horror movie label with WWE Studios
Gene Simmons will launch Erebus Pictures in conjunction with WWE Studios.
Gene Simmons will launch Erebus Pictures in conjunction with WWE Studios.

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Frontman of iconic rock band KISS, Gene Simmons, has partnered with WWE Studios — the film, TV and digital-content division of the wrestling conglomerate — to launch Erebus Pictures, a new horror movie label.

Named after the Greek primordial deity that represents the personification of darkness, Erebus will finance and co-produce three films, starting with 'Temple', which is expected to start shooting this summer.

In a statement, Simmons said: "The horror genre continues to fascinate me as it proves to be endlessly thrilling and engaging for audiences. I am so thrilled to be working with the masterminds from WWE Studios in launching Erebus Pictures."

WWE Studios president, Michael Luisi, added: "Horror films fall into a genre that thrives on genuine passion, and I believe this partnership truly capitalises on that sentiment and supports our vision. I am confident that Erebus will provide audiences with an unprecedented horror experience."

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