Vuclip, the leading premium mobile video on demand service for emerging markets, this week announced its partnership with Melody Entertainment, the first fully integrated entertainment media conglomerate in the MENA region.
As mobile penetration in the Middle East continues to surge, mobile video is increasing in popularity for consumers. Through the new alliance, Vuclip and Melody Entertainment will offer consumers speedy, unbuffered mobile access to a vast selection of the latest music videos and movies.
To view premium content from Melody Entertainment, consumers can simply go to m.vuclip.com or dowload the Vuclip App on Google Play or the app for Java devices.
Arun Prakash, COO for Vuclip, said: "Music and movies are an integral part of entertainment for youth in this region. We are excited to expand our offering to bring this engaging content to our consumers."
Gamal Marwan, CEO of Melody Entertainment, added: "Naturally, we are seeing the trend towards consumers viewing our content more often on mobile. It's critical to us that we work with the right partner so that our high-quality content is not only is protected via DRM, but is easily accessible to our audience with easy carrier billing integration. It's also important to us that our content is shown in a way that the user experience is high quality on any network or device."