Avid has today announced that Jan Lange will head up regional sales in Central Europe, Middle East and Turkey as of April 9th, 2015.
The former Senior VP sales/marketing of Cologne-based Media Broadcast GmbH will be responsible for driving Avid’s business and support the Avid EverywhereTM strategy across the region.
Lange can look back on at almost 20 years of experience in the technology industry, both in Germany and abroad. In his new role, Lange will be reporting to Tom Cordiner, vice president of international sales at Avid, and be based at Avid’s German office in Munich.
Cordiner said: “Jan Lange is a valuable addition to the team, and I’m pleased to welcome him on board. We want to continue our growth in Central and Eastern Europe, Turkey and the Middle East and drive our ‘Avid Everywhere’ vision. I strongly believe that Jan’s comprehensive expertise in this area will help us to further strengthen and expand our business and our presence in this important region.”
Lange added: “I’m excited to be joining Avid and to be part of the transformation of the media industry through Avid Everywhere. I look forward to offer my customers an additional element of the media value chain, leveraging the opportunities we have in the Central EMEA region and working with the Avid team."