Grass Valley introduces new playout platform

iTX integrated playout platform version 2.6
Mike Cronk, Grass Valley.
Mike Cronk, Grass Valley.


Grass Valley, a Belden Brand, has launched the latest iTX Integrated Playout Platform version 2.6.

This new broadcast engine delivers simulcast for greater scalability and is better adapted for live content with the most complete real-time processing algorithms. It also provides enhanced automation of ingest for streamlined workflows, while lowering the cost of running television channels.

“iTX remains the industry-leading solution for broadcast customers that require a high-performance playout system,” said Mike Cronk, senior vice president of strategic marketing, Grass Valley.” He added that the new broadcast engine includes IP playout and 4K capabilities.

This latest version of iTX is tuned for live content, managing highly dynamic schedules and late-arriving media by supporting multiple video format playbacks without the need to transcode. Coupled with the ability to record and turn around live shows in the playout engine without additional ingest servers, iTX enables broadcasters to increase live content on channels without additional operational costs.

iTX version 2.6 introduces a suite of new tools to help media flow. iTX Delivery Manager supports a wider number of asset-delivery partners including SGL, Masstech, Front Porch, Pathfire and Pitch Blue. iTX automates ingest of media and metadata, allowing automated asset renaming and segmentation based on individual station business rules that saves time and improves accuracy, which means operators are focused on tasks that increase revenue instead of repetitive tasks.

Version 2.6 also streamlines playout of simulcast channels with independent graphics insertion using Grass Valley’s industry-leading Vertigo XG inside iTX—seamlessly controlled from a single interface. This dramatically reduces hardware requirements while allowing channels to have truly independent branded SD/HD channels.

“iTX safeguards revenue for thousands of channels every day from small stations to the largest facilities running in excess of 250 channels, further illustrating that iTX can expand with broadcasters’ needs,” said Cronk. “At NAB, we’ll demonstrate how iTX can help broadcasters embrace IP and 4K, ensuring they are Future Ready.”
iTX version 2.6 will be demonstrated at the Grass Valley booth SL206 at NAB.


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