Huawei P8 puts camera to the fore

    Camera is designed to give quality images and video in low light
    Huawei's P8 and P8 Max smartphones.
    Huawei's P8 and P8 Max smartphones.

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    Huawei's Consumer Business Group has unveiled its Huawei P8 and P8 max smartphones in the Middle East.

    The Chinese firm has placed particular emphasis on the two phones’ camera and video prowess.

    The P8 features a fresh camera design, optimised for low light and high contrast. The technology "leverages a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions", Huawei said in a statement.

    Huawei's proprietary technology and software provides four "professional-quality" low-light shooting modes, a director mode, and creative shooting modes, including selfie.

    “The Huawei P8 introduces a new philosophy for camera design leveraging a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions,” the company said.

    The camera features Optical Image Stabilizer technology up to 1.2°, enabling high-quality photos and videos, and managing camera shake to give consistently sharp images.

    A four-colour RGBW sensor enhances brightness by 32% in high contrast lighting situations, and reduces it by 78% in low light environments. A “DSLR-level” independent image processor enables noise reduction when shooting.

    Four professional quality low-light shooting modes giving users access to a virtual photo and video studio to capture artistic inspirations. For example, the Light Painting mode, one of the four professional quality low-light shooting modes, uses Huawei P8’s manual camera shutter to capture broad swaths of light. Light Painting mode can capture a rolling ferris wheel at night, showing the circular streams of light in an artistic photo. Users can also “light paint” their own freehand pictures using a small torchlight in the dark.

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    The P8’s Director mode is the industry’s first professional-level video capture function on a smartphone, Huawei claims. It allows consumers to direct and control up to three other Android phones when shooting a video scene from four angles simultaneously, while also synchronize video clip editing.

    The P8's screen is a respectable 5.5-inch IPS LCD display coated in Corning Gorilla Glass 3, but the P8 max features a massive 6.8-inch LTPS LCD display and, according to Huawei, longer battery life.

    "We are very excited to bring the Huawei P8 and the Huawei P8 max to the Middle East," said Ashraf Fawakherji, VP, Huawei Device Middle East. "The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally.

    "Through in-depth market research, Huawei has addressed the most pressing pain points for premium smartphone users today. [We have] seamlessly combined the best elements of style and durability in this device, delivering a revolutionary user experience, especially in terms of camera and network connectivity. Building on the outstanding market performance of Huawei's P series, we are fully confident that our P8 will become one of the most popular smartphones among consumers in 2015."

    Global sales of the P6 stand at 5m units in 60 countries, according to Huawei. The P7 surpassed the 4m sales mark across more than 100 countries in just six months, and the company is viewing the subsequent successes of the P6 and P7 as strong indicators of potential demand for the P8 and P8 max.

    According to Huawei, the P8 max's 6.8-inch high-definition JDI screen is the largest in-cell FHD screen in the world. The 16:9 screen enables the device to be slimmer (6.8mm), and the handset supports a landscape mode.

    The 6.8-inch large screen is supported by a 4360mAh battery that Huawei claims enables over 10 hours of video streaming with the company's power-saving management technology.

    Huawei did not release availability or pricing information for the P8 and P8 max, but GSM Arena expects a May launch for both handsets.

    The P8's full specifications can be viewed here.

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