Avid announces connectivity partner innovations

New products and services enable media professionals to connect more collaboratively, powerfully and profitably
Audinate is currently working with Avid to develop a new Dante option card for the Avid VENUE | S6L live sound system.
Audinate is currently working with Avid to develop a new Dante option card for the Avid VENUE | S6L live sound system.


 Avid has announced a range of new and upcoming innovations for the Avid MediaCentral Platform, developed by Avid partners.

As leading technology companies create solutions integrated into the Avid MediaCentral Platform, the momentum of Avid Everywhere continues to build in the media industry. These latest innovations focus on helping individual artists and creative teams connect and create more collaboratively, powerfully, and profitably.

“The Avid Connectivity Partner Programme delivers on the openness of Avid Everywhere and gives media professionals the flexibility to more easily integrate third-party products into their workflow,” said Chris Gahagan, senior vice president of Products and Technology at Avid. “Hundreds of third-party products developed by many of the world’s leading technology partners have either already been delivered or are in the process of being certified for the platform.”

The Avid Connectivity Partner Programme gives developers access to the resources, documentation, certification, and services they need to create products and solutions that integrate with the Avid MediaCentral Platform ecosystem and sell them in the Avid Marketplace.

New partner offerings include:

• Increased flexibility for live sound production
Media networking manufacturer Audinate has joined the Avid Connectivity Partner Programme, further expanding the partner ecosystem of the Avid MediaCentral Platform. Audinate is currently working with Avid to develop a new Dante option card for the Avid VENUE | S6L live sound system, which will provide customers with additional flexibility for connecting to a wide range of devices and networks.

• Anti-piracy media security
Digital security specialist Fortium Technologies is partnering with Avid to make anti-piracy media security available to all. Fortium MediaSeal file encryption will be integrated into Avid Artist Suite solutions and sold through Avid channels, helping artists and creative teams to protect their valuable media assets against leaks caused by hacking, piracy, or accidental distribution.

• Faster, easier creation of Dolby Atmos mixes in Pro Tools
Avid and Dolby plan to streamline editing and mixing workflows across Pro Tools software and Avid Pro Mixing solutions by developing deeper integration of Dolby Atmos in Pro Tools. The development of native Dolby Atmos metadata integration in Pro Tools will enable audio engineers to create immersive, detailed mixes faster and more easily.

• Powerful, integrated high-resolution video production
Avid and Blackmagic Design have partnered to meet the growing demands of high-res video production by introducing Avid Artist | DNxIO. Delivering complete hd and hi-res ingest and monitoring, and the stunning images and efficient functionality of Avid DNxHR, Artist | DNxIO is a powerful and integrated high-resolution video production system that combines hardware by Blackmagic Design with Media Composer video editing software.

• Streamlined music score composition
The new Sibelius music composition software enhances and streamlines music composition with optimisation for the Microsoft Surface Pro 3 tablet, touch gestures.

• Easy access to audio plug-ins for VENUE and Pro Tools
Avid and Waves are working to bring support for Waves plug-ins to Avid VENUE | S6L through Waves SoundGrid, enabling customers to easily integrate tested and certified 3rd party technology into their workflow. Additionally, Waves will be offering customers easy access to their plug-ins through the Avid Marketplace.

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