Vuclip, a premium mobile video on demand service for emerging markets, has agreed a mobile content deal with the brand management department at MBC.
With a rapidly increasing subscriber base in the Middle East, Vuclip viewers will now also have the opportunity to experience unbuffered access to the region’s most popular reality TV shows such as Arab Idol, Arabs Got Talent, The X-Factor and The Voice, in addition to many others.
The partnership will also see viewers enjoy anytime, anywhere access to premium drama, lifestyle and sports content from the leading Arabic entertainment studio, in addition to the latest Turkish drama series dubbed in Arabic.
"MBC and Vuclip have a history of strong partnership and we are very pleased to take this to the next level. We are excited to bring our subscribers across the wider Middle Eastern region the opportunity to enjoy exclusively a wide selection of popular high quality content featuring the most popular faces in Arabic entertainment,” said Mai El Dahan, head of content business for Middle East and North Africa at Vuclip.
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Consumers can enjoy MBC premium content on their mobile devices by subscribing to the Vuclip premium video on demand service. Vuclip’s premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region.
Amin El Husseini, of MBC, said: “At MBC we consider our audiences amongst our most prized asset and therefore we continue to develop programs and partnerships that will add the most value to them. With mobile fast becoming a platform of choice for viewers across the region, this partnership with Vuclip enables us to build on our core strengths and add new dimensions in the dynamic world of media and entertainment in the Middle East. Vuclip has been an invaluable partner for us to expand the reach and consumption of our premium content on the fast growing mobile medium and this is the next natural evolution of our strategic relationship.”