DCC Labs, a Digital TV software integrator and developer specialising in STB and connected client software, is launching its Freestyle software service for TV operators and system integrators.
The new service, which is being unveiled at TV Connect 2015 in London, represents a departure from the traditional industry approach of taking a pre-existing middleware product and shoehorning it into the individual operator’s requirements. Instead, the new service builds a hybrid client from the ground up, using open stack components based on HTML5 and QML to create a pre-integrated, optimised user experience.
Harnessing DCC Labs specialist expertise in building hybrid client stacks for STBs, Smart TVs and other connected devices, the new service is designed to deliver innovative new interactive services, alongside traditional broadcast services on both legacy and new hardware. It is hardware agnostic and comes complete with full lifecycle software support and the guarantee of a back-to-back contract for systems integrators.
TV operators and systems Integrators will also benefit from DCC Labs capability in ensuring that new software will run on both existing and legacy Set Top Boxes (STBs), mobile devices and smart TV’s.
This delivers significant capex savings on hardware replacement alongside the associated costs with ‘ripping and replacing’ legacy STBS. Providing a single point of contact and offering full lifecycle support, the new Freestyle service will also enable operators and integrators to benefit from a reduced total cost of ownership, the company said.
Marek Kielczewski, CEO of DCC Labs, said: “The best approach to middleware is to offer it as a service, rather than a product. The user interface (UI) enables the delivery of the necessary content and not as a standalone component but as an integrated whole, optimised to deliver the best user experience.
“We work closely with the customer to build a service that is going to optimise their objectives and deliver against KPIs. TV operators want to develop an innovative product roadmap to differentiate their offerings from competitors and we are there to work hand-in hand with them to develop customised and bespoke services that make them stand out from the crowd.”