Selevision, a Saudi Arabia-based multi-platform entertainment company serving the MENA region, has launched new video codec capable of delivering a full HD channel over a bandwidth of just 1 mbps.
The codec, which is called Nukodec and was engineered by Selevision, was designed to replace the H.264 and H.265/HEVC (High Efficiency Video Coding) codecs currently in use by the industry.
Selevision confirmed that the new technology will be made available to “industry players across the globe”, allowing them to migrate to the advanced HEVC algorithm.
The Nukodec is available to digital video broadcast (DVB) operators, who can now increase their number of full HD channels to accommodate.
Telco and online operators can benefit from savings on storage and streaming costs while increasing their customer base. The codec allows users with a 2 mbps bandwidth to stream Full HD content seamlessly. Nukodec is also playable on any HEVC compatible player.
“As a technology and content provider, we are constantly innovating behind the scenes to develop products and services that improve access to content. Our Nukodec algorithm enables access to Full HD quality content at a lower bandwidth, which is particularly significant for those living in areas, often remote, where telecommunications services are limited. The benefits of switching to our new code include faster content delivery, cost savings and increasing storage capacity, making the switch a no-brainer,” said Dr. Raed Khusheim, CEO of Selevision.
He went on to add, “With access to a Full HD channel at only 1 mbps, a saving of over 80% bandwidth is now possible. Even 4K content can now be broadcast using only 4 mbps with Nukodec. We hope to see players across the industry adopt the technology quickly, to the benefit of their business and end-users.”
The announcement was made at the TV Connect industry awards hosted in London, UK, where Selevision was shortlisted in the ‘Best Multiscreen TV Service’ category.