At last week's PALME Middle East 2015, Robe presented their largest booth to date at this show - also the biggest booth on the show floor.
Robe also partnered with three complimentary visual effect companies at PALME this year – LPS Lasersysteme from Germany, MagicFX from The Netherlands, and fog/haze experts MDG from Canada, all of which helped make the booth stand out.
General manager for Robe's Middle East operation, Elie Battah, and his team were joined by Robe International’s Nathan Wan and Steve Eastham for the build period, and together they constructed the stand which featured a special lightshow, designed and programmed by Nathan.
As with other recent Robe exhibition stands, this drew in the crowds, helped create a buzz, and proved to be a talking point around the show floor. The lightshow featured many newly launched Robe products, some being shown in the Middle East region for the first time.
This included the BMFL Spot, the LEDBeam 1000, the brand new Strobe – 120 high powered LEDs split into 12 individually controllable zones - and the PARFect H1 hybrid – a version of this popular product that can be dimmer controller or via its own onboard power supply – as well as the Viva, an elegant new lightweight LED fixture with a host of smart features.
The lightshow was followed by a laser show designed by LPS Lasersysteme’s Siegmund Ruff, accompanied by special FX – including CO2 jets – from MagicFX.
Following the exhibition, Elie Battah said: "Everyone we saw was of excellent quality and genuinely interested in what we have to offer. The visibility of the stand really helped attract attention and draw people to us – it was a very good decision."
Battah also confirmed that Robe closed several deals at the show, including one for 16 x BMFL Spots to a UAE rental company. It also sold most of the kit that was on the stand to various clients, and saw much interest in the BMFL Spot together with the ever popular Pointes, LEDWashes and LEDBeam 100s as well as newer products like the CycFX8 and the MiniPointe.
Battah also highlighted the international nature of the people visiting the Robe stand. In addition to those with operations based in the UAE, they saw visitors from Saudi Arabia, Bahrain, Egypt, Kuwait and Qatar, representing a wide selection of entertainment, commercial and leisure sectors.