Shure MEA appoints two new distributors

Audio technology firm hires new distributors for Kuwait and Turkey
Shure MEA's general manager, Freddy Sicko.
Shure MEA's general manager, Freddy Sicko.

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Shure Incorporated, a manufacturer of microphones and audio electronics, has appointed Nicolas Kyvernitis Electronics Enterprises (NMK Electronics) as its exclusive distributor for Kuwait.

NMK Electronics has been a Shure distributor for the past 24 years for UAE, Oman, Qatar and Bahrain, and will now be responsible for all Shure-related sales activities in Kuwait, covering all three segments of Shure’s business: MI Retail, Pro Audio and the Installed Market.

Freddy Sicko, general manager, Shure MEA, said: "This is a logical extension of our existing relationship with NMK, who already handles much Shure business across the Gulf region.”

Shure has also appointed a second distributor in Turkey. Atempo Proje Taahhut Ses ve Goruntu Sistemleri A.S., which is headquarters in Ankara, will distribute Shure’s systems and conferencing solutions in the country.

Shure’s existing distributor in Turkey, Istanbul-based Nefan Ticaret Ve Sanayi Ltd, will continue to focus on supporting Shure’s retail and pro audio business.

"Nefan Ticaret and Atempo Proje are well-established and highly respected distributors in their markets, and their respective business strengths align well to our strategy in the country," Sicko added.
Both new distribution deals are effective from June 1.
 

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