Elemental Technologies, a supplier of software-defined video solutions for multiscreen content delivery, has announced that the Orange TV Group is using Elemental video processing to expand and enhance its Genflix over-the-top (OTT) content delivery service.
Elemental solutions are enabling the Orange TV Group, within PT Mega Media, to expand its Genflix service availability on a variety of smart devices and to broaden content offers for subscribers across Indonesia.
Genflix, which launched in September 2013 as Indonesia’s first OTT service, will employ Elemental Live and Elemental Server to provide subscribers a smooth and uninterrupted viewing experience while watching Genflix’s six linear channels and premium video-on-demand offerings.
The Genflix service can be accessed by customers using mobile apps for Google Android and Apple iOS-based phones. Content can now be repurposed more efficiently for both linear and video-on-demand (VOD) streams for all viewing platforms with guaranteed content security.
Elemental video processing software will provide a vital component within the PT Mega Media video infrastructure as the media enterprise works to grow its subscription base to 500,000 customers and aims to become one of the leading pay TV operators in Indonesia.
Bobby Sidharta, chief technology officer of Orange TV, said: “OTT does not have a single standardised delivery technology, digital rights management, or standardised consumption devices compared with direct-to-home broadcast services. Genflix needs flexibility to serve this complex market. Elemental has the right technology to meet these needs while taking our future growth plans into account. It has also proven easy to integrate and easy to operate.”
In the Genflix workflow, Elemental Live encoders stream content which Irdeto manages for delivery with its multiscreen services. The live workflow is managed by Elemental Conductor, which also provides system and redundancy management. This latter capability is especially important given the geographic challenges of offering pay TV services to an archipelago nation where many live in villages far from urban centers. Irdeto Multiscreen controls Elemental Server and all VOD processing.
Elemental, which has a rapidly growing customer base in the Asia Pacific region, will showcase its full suite of products at Booth 5J1-02 at BroadcastAsia 2015, running from June 2nd to 5th at the Marina Bay Sands in Singapore.