EVS and EE enrich fan experience at FA Cup final

Partnership delivered exclusive multimedia content to fans over Europe's fastest 4G network
2015, 4G, Arsenal, Aston Villa, Broadcast, EE, EVS, FA Cup, FA Cup Final, Fancast, Football, Wembley Stadium, News, Delivery & Transmission

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EVS, a provider of live video solutions, has partnered with UK digital communications company, EE, to provide fans at Wembley Stadium with enriched media content over 4G Broadcast for the first time.

During the FA Cup Final between Arsenal and Aston Villa on Saturday 30th May, content was distributed via EVS’ FanCast solution to dedicated media points around the venue, enabling fans to get access to exclusive replays and highlights.

EVS’ FanCast solution used the EE 4G network – the fastest in Europe – to deliver replays, highlights and live camera feeds to the mobile app available inside the stadium. EVS’ FanCast comprises an XT3 live production server, IPDirector content management suite and the cloud-based multimedia distribution platform, C-Cast.

FanCast brought in key moments from the game from host broadcaster BBC via Arena TV’s OB trucks in the television compound. It then distributed this content to a mobile app specifically developed by EVS partner Intellicore – winners of the first ever C-Cast APPlied challenge – which was available in dedicated areas of the stadium.

Sports production company, Input Media, also provided a match day big-screen service for the final using EVS technology. An XT3 production server ingested feeds from the BBC’s host OB facilities to quickly and efficiently turn around replays. These were played back for audiences to watch on the stadium’s 13m x 8m big screen.

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The BBC acted as host broadcasters for the match with Arena TV’s OB services also using a number of XT3 servers in the facility to ingest feeds from the stadium’s 30 cameras. These included five Super Slow Motion and two Ultra Motion cameras, which captured the match’s action at an extremely high frame rate. The ingest of these cameras’ output requires robust facilities to assure of the quality of the feed.

Matt Stagg, head of video at EE and founder of the Mobile Video Alliance, said: “Momentum is growing around 4G Broadcast as companies from mobile, broadcast and content industries recognise how it can finally be the way to more efficiently deliver a truly great TV experience to large numbers of mobile viewers. This wasn’t possible with 3G, but it is part of the 4G roadmap and we’re investing in this innovation to give customers a great mobile video experience, wherever they are.”

Laurent Petit, vp products at EVS, added: “Live broadcasting has changed immeasurably. Today, live production solutions must be more agile and efficient to deliver creatively enriched content to a range of multiple devices. EVS solutions, like FanCast, allow our partners to enrich live multimedia content and create an immersive experience to generate a return on that emotion.”

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