At this week's Middle East EVENT Show, Production Technology (Protec) introduced its latest expansion, Special Projects - a dedicated department operated by highly skilled professionals who will invent, innovate and devise new and exciting ways of using technology within the corporate events world and exhibitions.
Robotics and Motion Tracking are two of the new technologies that will fall under the wing of Protec Special Projects.
Robotics will be the latest introduction to the Middle East’s events industry and its applications to creating unique and dynamic events are expected to be profound. Special Projects will be developing different ideas and ways to use these technologies effectively for various live brand experiences (including exhibitions).
Having already introduced its new BlackTrax motion tracking solution, which delivers 6D positioning in realtime to controllers for automated technologies, into a few events in Dubai, the new department will now control its development to increase and enhance its use.
The company claims that this is the beginning of the future of the events industry. While the use of robotics, especially in the Rock’n’Roll industry isn’t new, its integration with other new technologies in the corporate event world to create impactful experiences, will be what will drive this forward.
Protec exhibited its new robots together with BlackTrax at the Middle East Events Show, which ran from June 2nd to 3rd in Dubai.
Founder and CEO, Stephen Lakin, commented:“Protec has been involved in thousands of memorable shows and has been a pioneer in its creative use of technology. Using technology imaginatively to support our clients’ creative ideas has always been an important factor in determining the relationships we now share with our clients. Protec Special Projects is the result of channelling that creative zest into reality. It’s exciting times in our industry’s development and we’re proud to introduce and drive this new phase forward. This is also a new beginning for our clients, many of which are based overseas, who will now have a larger technological palette to work with, when developing events for this region."
Special Projects joins Protec's existing departments, which includes audio, video, lighting, staging and sets, automation, trussing, backline and conference solutions. Lakin adds: “We strongly feel that this latest development will give our clients worldwide, more opportunities to ensure their creativity is supported by our technology and take their events to the next level up.”