SmallHD, manufacturer of HD on-camera monitor equipment, has appointed MediaCast as its distributor for the Middle East region.
MediaCast will provide a regional distribution service for SmallHD, providing increased sales, support and local marketing.
By working with MediaCast, SmallHD will be able to provide increased support to cinematographers, broadcasters and videographers in the Middle East.
“Because MediaCast’s sales force reaches into 15 countries in the Middle East and Egypt and represents leading companies in the production and post-production markets, they are perfectly positioned to introduce SmallHD into that part of the world,” said Wes Phillips, SmallHD co-founder and CEO.
“MediaCast has a history of playing an integral role in equipping some of the major broadcast stations, production companies and universities in the region, and has deep ties in the fabric of creative media development in the Middle East.”
Jaffer Sadique, in charge of marketing and business development at MediaCast, said: “High-quality monitors are no longer just an accessory to a filmmaker, rather, they are a necessity. Evolving film shooting techniques means that it is just not enough to have a monitor that gives the visuals, but also offers an enhanced toolset with customised menus as well as advantages such as ease-of-use, light weight, true colour display etcetera.
“SmallHD stands out as a manufacturer for the constant innovation it brings to the products, literally seeing through the eyes of a cinematographer in its product development. We are glad to bring to the Middle East the superior SmallHD monitors that set standards for its image quality, build, lightness, innovative display and tactile features.”