IBC Content Everywhere MENA will return to Dubai in November.
The second edition of the conference and exhibition will take place at Jumeirah Beach Hotel on November 29 and 30.
The event will feature “best of” content from IBC2015 in Amsterdam, which is held on September 11-15, with the content tailored for the Middle East.
“The event will focus on the key topics at IBC2015 and will include contributions from the key speakers in Amsterdam plus new and fresh international perspectives, especially for the MENA region,” IBC said in a statement.
The MENA event will also see the launch of the IBC Regional Council; the aim of which is to bring together key regional players in a neutral, non-political forum, whereby significant regional issues can be debated and moved forward.
The audience on Day 1 will be drawn from C-level delegates MENA and Europe. Day 2 will open its doors to a wider audience of C -Level executives and management.
This audience will be drawn from the broadcast, telecoms, media and content industries for two days of debate and networking.
Click on the next page to view the topics to be discussed at IBC Content Everywhere MENA
Topics will include:
Taking the Industry’s Pulse: An annual health check of the media business: Broadcasting is undergoing a sea change. The growth of IP technology has empowered consumers to pick and choose what and how they consume media. How are broadcasters redefining their businesses and, how do they remain relevant in an increasingly fragmented media world?
Reinventing Broadcasting: The rules are changing so what are the innovative technologies helping to break the mould? Technology innovations like cloud -based collaboration and production techniques plus new delivery formats like tablets and smart phones are changing the shape of broadcasting. So how are all these playing their part in the reinvention of the broadcasting model?
The Power of the Digital - first Players: So what?
Digital - first players like Google and Netflix are eager to tap into the powerful world of television. They have already broken the traditional rules on how TV gets funded and how it reaches audiences. As the very definition of TV is changing how are the roles of content producers, aggregators, service providers keeping pace?
Preparing for the Future Today: How to balance innovation with established broadcast models: There are new services aplenty from multi - platform, immersive offerings to new opportunities for monetisation with brands or through using new advertising techniques and big data. These are all part of the broadcaster’s 21st century toolkit.
Telcos Tune into Broadcasting: Telcos are becoming media powerhouses reaching audience via multiple devices, meaning that the broadcasting model is changing in an unprecedented way. How will this impact on the future of broadcasting and media? What collaborations will take place between broadcasters and leading telcos? How will telco relationships develop with content producers? To what extent will telcos become content producers?