Procom Middle East, the distributor of Avolites in the GCC and the Levant area, has been appointed by Avolites the distributor for Egypt as well. The announcement came during the recent PALME 2015 exhibition in Dubai.
The decision was based on a common belief between Avolites and Procom that the Egyptian market is strongly connected to the Levant and the GCC, and can benefit from being serviced by the same distributor.
Avolites decision comes after years of successful collaboration with Procom for the region, which has led to the company's consoles and dimmers becoming popular within the market.
Koy Neminathan, sales director at Avolites, commented: “We believe Procom can grow Avolites in Egypt with their high expertise on the product, especially on after sales support and training.”
“Procom is keen on doing the right approach for the Egyptian market same as we did in the Middle East region," added Raja Harfouche, CEO of Procom, "We will be developing the market through emphasis on equipment availability, training and support, maintenance and after sales services.”