OSN, the region’s biggest pay-TV network, had added children’s channel Nickelodeon to its OSN Play platform.
Meanwhile, Nickelodeon also launched a new mobile-friendly website in both English and Arabic at www.nickelodeonarabia.com.
OSN Play, the online TV catch-up service for OSN subscribers, offers the opportunity for children and families to follow all their favourite Nickelodeon content anytime and anywhere. The live-streaming Nickelodeon channel on OSN Play will feature all-time children’s favourites including: Teenage Mutant Ninja Turtles, Spongebob SquarePants, and Nicky Ricky Dicky Dawn, among others.
The addition of Nickelodeon strengthens the existing collection of live-streaming channels on OSN Play which includes the popular OSN Sports Cricket HD, Food Network and Sky News to name a few.
Emad Marcos, senior vice president for business development, strategy and digital at OSN, said: “The launch of Nickelodeon on OSN Play as well as the upcoming unveiling of the new regional website and app will bring children and families closer to the action on their favourite channel, enabling them to stream the best of Nick’s programmes anytime, anywhere and on multiple devices.
This underlines our commitment to offer exceptional television experiences for all members of the family, especially children and we will continue to enhance this platform.”
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Simultaneously, Viacom International Media Networks, the world's premier entertainment media network, launched a dedicated Arabic/English regional Nickelodeon website. With the new regional website, young audiences can enjoy real-time viewing experiences with several additional benefits that include playing games, watching video clips and navigating Nickelodeon and Nick Jr’s fun-filled content online like Breadwinners, Sanjay and Craig, and iCarly, and Nick JR stars like Dora the Explorer, Paw Patrol Go Diego Go and Team Umizoomi.
David Urgell, vice president strategy and business development at Viacom International Media Networks South Europe, Africa and Middle East, said: “We are committed to providing families with entertaining family-friendly Nickelodeon content through multiplatform solutions. Our new website launch, our partnership with OSN for OSN Play and the upcoming application provide greater flexibility and access to digital content for both our English and Arabic speaking audiences, as well as added value for the customers of OSN who will have access to exclusive content through our app.’’
This is “just the beginning” of Nickelodeon’s planned multiplatform digital expansions in the region, the company said. A free dual-language English and Arabic Nickelodeon android and iOS application will also be launched in September. The app will include a specific authenticated zone for OSN subscribers to unlock exclusive content and games.