Expo 2020 experience draws crowds at Expo Milano

Thousands of visitors descend on the UAE pavilion to find out what's planned for Dubai 2020
2015, Action Impact, Dubai, Expo, EXPO 2020, Milan, UAE Pavilion, World expo, News, Live Events

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The UAE pavilion at Expo 2015 Milano has welcomed an estimated 100,000 visitors during the first month of the current Expo in Italy.

With an estimated 600 visits per hour, the UAE pavilion has proved to be a hub of activity. One of the main attractions to the UAE pavilion is the Expo 2020 Dubai exhibit, produced by Dubai based Action Impact, and specially designed to give the international audience a snapshot of what is being planned for 2020.

The Expo 2020 Dubai experience was designed for approximately 50-60 per cent of the UAE pavilion’s daily audience. As a result, over 23,000 weekly visitors are gaining an insight into what's in store from Dubai as the Expo 2020 host city.

Visitors that select the Expo 2020 experience will encounter a combination of intelligent projections on multiple surfaces, kinetic scenic elements, immersive surround-sound and visitor interaction.

Hala Ghandour, senior vice president of strategy and content development of Expo 2020 Dubai, said: “We are delighted to see the scale of our visitors’ interest as well as the real-time benefits they gain from such an immersive and experiential showcase of our history, people, environment and the great things to come."

The UAE pavilion and Expo 2020 Dubai exhibit will run for the duration of Expo 2015 Milano – May 1st to October 31st, 2015.

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