Arab Satellite TV channels eye online growth

FTA satellite channels keen to tap online potential
(Picture for illustrative purposes only)
(Picture for illustrative purposes only)

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Some 70% of FTA satellite TV channels targeting the Arab World also have an online presence, according to a survey from the Arab Advisors Group.

Arab Advisors Group examined 724 fully operational FTA satellite TV channels targeting the Arab World during April and May 2015, and found that 505 channels, or70%, had an online presence.

The analysis reveals that 91% of TV channels with an online presence have an enhanced presence. An enhanced online presence includes channels that have corresponding portals. The portals portray the channels’ services and the integration between the satellite channel and its online presence is strong. Moreover, a number of satellite channels with basic online presence (where the integration between the satellite channel and its content and service availability is relatively weak) demonstrate their intention of enhancing their online services.

“The analysis reveals that a majority of the 505 channels that have an online site choose to have an enhanced online presence. Furthermore, 24.6% of channels with an online presence generate online revenues from their supporting online presence, such as: online advertisement and online shopping,” said Hind Qweider, senior research analyst Arab Advisors wrote in the report.

Dalia Haddad, also a senior research analyst at Arab Advisors Group, added: “Almost 42.5% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 23.5% of the channels that have online revenue generating features have an enhanced online presence.”

 

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