Samsung emerges as most popular TV brand in GCC

ITP.net survey shows South Korean vendor more popular than Sony for TVs in GCC
Just over 50% of Gulf consumers favour Samsung when buying a TV, the survey revealed.
Just over 50% of Gulf consumers favour Samsung when buying a TV, the survey revealed.

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Half of GCC consumers prefer a Samsung TV to all other brands, according to ITP.net's recent Brand Preference Survey, which was conducted last month in conjunction with Channel Middle East magazine.

The survey was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, ITP.net - a sister website of DigitalProductionME - is able to report results with a margin of error of just 3%.

Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.

When asked about their favourite TV brand, 50.5% of respondents chose Samsung. Sony was second with 23.21% and LG (16.15%) rounded out the top three.

Panasonic came fourth, with 4.31% of the vote and Philips was fifth with 2.04%.

Keep checking ITP.net for further brand success stories as we continue to report on the survey's findings. A full report on the poll will be published in the July edition of Channel Middle East.

The ITP.net Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.

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