Enensys Technologies, a designer and manufacturer of digital TV transmission technologies, has launched its new AdsEdge solution.
The system has been designed to enable broadcasters to more effectively monetise their content, offering an innovative approach to local video content management.
Television remains the most effective means of engaging audiences and DTT free-to-air still dominates the broadcast and content delivery landscape. AdsEdge allows broadcasters to maximise this opportunity. The system offers an elegant means to generate additional revenue from existing output through the insertion of local content, such as adverts, news and weather forecasts, at the final stage of DTT delivery.
AdsEdge relies on SCTE 35 markers and enables locally targeted content to be inserted at the edge of the content delivery process – at the transmitter site – within a DTT Single Frequency Network (SFN) environment. The system’s deterministic approach allows it to handle the usual constraints of having the same content on the same frequency at the same time, vital with the predominance of SFN networks.
The AdsEdge solution is compatible with any terrestrial network, including DVB-T, DVB-T2, ISDB-T and fully supports MPTS, T2-MI and BTS inputs/outputs. It enables the step-by-step regional deployment of local ads and content and is supported by ENENSYS’ HDc chassis platform, enabling maximum flexibility, scalability and cost-efficiency.
Laurent Roul, product line manager, broadcast networks equipment at ENENSYS said: “Monetising content more effectively is an issue that every broadcaster, regardless of size, is concerned with. Even with the growth of anytime, anywhere content access, free-to-air DTT is what the majority of viewers access their content via. Local ad insertion is a very effective way of generating additional revenue from this existing infrastructure, and with AdsEdge we have designed a solution that specifically allows local content - whether ads, news or weather forecasts - to be inserted as close to the end-user as possible.”