In a continued effort to strengthen its global presence, N200 - a GES Global Company - is putting the UAE market in focus by moving into its new office within the GES premises in Dubai this August.
Over the last 20 years, N200 has grown as an event registration, ticketing and data intelligence company in Europe. Today, more than 600 event organisers utilise the company's software and services to collect, understand and monetise their data.
Bart van Bijnen, managing director, said: “We already work on a number of events in the region including shows for Tarsus, easyFairs, UBM and Trades Exhibitions. Setting up a local, permanent office is the next step in cementing our presence, supporting our clients locally and enabling us to harness further opportunity in UAE.”
The firm, which became a GES Global Company at the end of 2014, will also draw on the existing GES presence in the region to further business opportunities and expand the service partner’s offering.
Feedback from exhibiting at the Middle East Event Show in June has been positive according to the company, with clients wanting to deploy new technology to help grow their events in visitor numbers, visitor and exhibitor experiences and being able to prove return on investment to their stakeholders.
Van Bijnen adds: “The N200|GES event registration, ticketing and data intelligence platforms enhance the GES offering in the Middle East. Together, we expand the range of opportunities open to already established events as well as organisers looking to break into the region.”