A TV advert for UAE telecom operator Du won the Cannes Lions Film Craft category at the Cannes Lions International Festival of Creativity 2015, an awards ceremony for professionals in the creative communications industry.
The advertising campaign was produced by Leo Burnett along with Dubai-based production house production company Dejavu. The commercial was directed by Ali Ali and Maged Nassar.
The winning film, ‘Too Informative’, is part of a series of four films – including ‘Too Silly’, ‘Too Distressing’, and ‘Too Insulting – created by Leo Burnett Dubai for the du Tuesday campaign.
Hala Badri, executive VP, brand and communications, du, said: “Such recognition is a testament to our region’s ability to produce powerful, highly-engaging content that taps into both local and global sensibilities.
Leo Burnett beat competition from 2,205 other entries in the Film Craft category. Judging took place in Cannes, France, where 366 global jurors met to decide on the winners.
Du is the first company from the Middle East and North Africa to win in the Cannes Lions Film Craft category for two consecutive years.