Novo Cinemas has opened Bahrain's first IMAX theatre as part of its flagship location in the Gulf state.
The state-of-the-art multiplex at Seef Mall in Muharraq has 14 screens and capacity for 1300 people, the company said.
It also offers the country's first 7-star cinema experience, with reclining leather chairs, individual iPads for easy ordering and a dedicated chef and butler service.
It is also expected to attract cinemagoers from Saudi Arabia, who often use the bridge to cross into Bahrain for entertainment.
The company said the entertainment venue also would be used for private and corporate screenings and events.
Novo Cinemas is a subsidiary of ELAN. It also plans to open cinemas in Doha's North Gate Mall and 01 Mall and Dubai's Dragon Mart.
It already operates multiplexes in Dubai's IMG Worlds of Adventure, the world's largest indoor theme park, and Wafi Mall.
The company said multiple new agreements it would announce soon would bring the chain's number of screens to more than 200, including six IMAX screens, the largest in the region on both counts.