twofour54 and ADMM race to ink MOU

MoU aims to promote motorsports in Abu Dhabi
Noura Al Kaabi (right) and Al Tareq Al Ameri signing the MoU.
Noura Al Kaabi (right) and Al Tareq Al Ameri signing the MoU.


twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in the Emirate of Abu Dhabi to a worldwide audience.

The MOU prepares the ground for twofour54 to potentially provide a range of services to Abu Dhabi Motorsports Management including production, post-production and training services, travel, visa facilitation and government services. twofour54 would also be in a position to provide strategic media consultancy and facilitation services to ADMM upon project requests.

The MoU reinforces the partnership, support and cooperation between twofour54 and ADMM and the two organisation’s shared agenda to actively contribute to the economic growth and diversification of Abu Dhabi. The strategic partnership will promote the Emirate as both a desirable motorsports destination and a centre for world class media production.

Noura Al Kaabi, CEO of twofour54 said: "It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which is part of Abu Dhabi’s Vision diversification strategy.”

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Al Tareq Al Ameri, CEO of Abu Dhabi Motorsports Management said: “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”

twofour54 is home to more than 350 licenced companies and has created almost 3,600 jobs for local media and entertainment professionals.

twofour54 aims to deliver production services and nurture talent development and has attracted major productions to Abu Dhabi including Hollywood blockbusters Fast and Furious 7 and Star Wars Episode VII last year while Abu Dhabi Motorsports Management’s mission is to promote motorsports in the Emirate of Abu Dhabi worldwide. ADMM manages Yas Marina Circuit and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.


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