CW Sonderoptic hires sales head for Leica Cine kit

Rainer Hercher joins lens maker as general sales director for Leica Cine products
Rainer Hercher.
Rainer Hercher.

Share

German lens manufacturer CW Sonderoptic has named production industry veteran Rainer Hercher as general sales director for its Leica-branded cine products.

A sister company to Leica Camera, CW Sonderoptic GmbH designs and manufactures premium products for the film and television production industry, including the Leica Summilux-C and Leica Summicron-C cine lenses.

“Rainer brings a rare depth of experience and understanding of the global cinematography market that is invaluable for growing our business,” said Gerhard Baier, managing director of CW Sonderoptic. “He will be responsible for managing the sales and distribution of our lenses and other cine products worldwide and will be instrumental to growing our brand in the years to come.”

Hercher’s career began behind the lens as a broadcast cameraman in the 1990s before he opened the Berlin-based rental house Camelot Broadcast Services in 1997. Since then he has worked in management roles at both Band Pro Munich and Codex Digital before joining CW Sonderoptic.

Hercher said: “The Leica brand has a rich history of creating fantastic image-making tools, but the cinema side of the business from CW Sonderoptic is relatively new. Although they have quickly gained a strong reputation, I look forward to introducing them to more cinematographers and directors in the global market.”

 

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story