Media services company MediaGuru plans to focus on digitisation and media asset management services at IBC2015.
MediaGuru will also present key insights from its survey: "State of Convergence in MENA: How Television is Embracing the Internet."
MediaGuru along with Arab Advisors Group, a research and consulting firm based in Jordan, jointly conducted the survey, which covers 20 countries across the MEA region. The survey collates data and trends on media convergence from broadcasters, Internet service providers (ISPs), regulators and suppliers.
Sanjay Salil, MD, MediaGuru will shar insights from the survey at the IBC Conference on September 12, 2015, 12:00pm onwards at E-102, RAI Amsterdam.
“With the advancements in internet and mobile technology, the appetite for content will continue to grow and this offers a tremendous opportunity for monetisation to content owners - digitization makes the content future ready, and I am confident that broadcasters will immensely benefit from it,” Salil said.
MediaGuru will exhibit at booth A41, Hall 10.