Imagine delivers OTT architecture for WSG

Asia's largest sports company upgrades to latest streaming tech
Joe Khodeir, Imagine Communications.
Joe Khodeir, Imagine Communications.


Imagine Communications has delivered a major upgrade to the online infrastructure of World Sport Group (WSG), Asia’s largest sports marketing, media and event management company.

The new platform relies on Imagine Communications’ SelenioFlex Live encoders, designed to deliver massive amounts of sports content to multiple platforms.

From its headquarters in Singapore, WSG delivers almost 600 sporting events annually and over 5,000 hours of programming across more than 30 countries in Asia. The company provides complete broadcast and production services as well as customised coverage of major international sporting events for a global network of broadcast, broadband and mobile partners.

Live satellite feeds are passed as HD-SDI with embedded audio to the SelenioFlex Live encoders. The encoders reliably and efficiently create OTT, mobile, web and live streaming output formats which are then multiplexed and sent to WSG’s content delivery network.

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As WSG generates a significant volume of media content daily, the company stands to benefit from enhanced encoding software and a platform that is simple to manage and largely hands-off. WSG uses the SelenioFlex Live Manager software to centralise the management, monitoring and control of the encoders. The platform provides failover and self-healing recovery capabilities to help minimise disruption to the service.

“As the exclusive marketing, media and event partner to the region’s leading sporting bodies and media networks, World Sport Group aims to deliver the highest levels of content quality and service reliability,” said Mark Hardess, president, ASEAN and head of media, WSG. “A robust and reliable encoding platform is essential to us delivering desired expectations, and we are pleased that SelenioFlex encoders are not only reliable, but also simple to manage and monitor.”

Joe Khodeir, senior vice president, Asia Pacific, Imagine Communications said: “The media world is increasingly a non-stop, online business. We recognise that customers like World Sport Group demand equipment that is flexible enough to meet their changing needs, automated as much as possible to help ensure low operational expenditures, and highly reliable. The SelenioFlex Live rollout at WSG is a great demonstration of that philosophy in action.”

The SelenioFlex Live encoding platform was installed by the WSG digital media team in collaboration with engineering and services support from Imagine Communications and is now online.

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