Elemental Technologies, together with co-founding sponsor Ericsson, last week announced the 4K 4Charity Corporate Challenge. Designed to expand the opportunity for participation in the 4K 4Charity Fun Run at IBC2015, the initiative is also aimed at increasing charitable giving to CARE, a humanitarian organisation that fights global poverty.
Also sponsored by IBC Show, the 4K 4Charity Fun Run will be held at 7:30am on Saturday, 12th September 2015 in Amsterdam.
The 4K 4Charity Corporate Challenge provides the opportunity for participants to encourage registration and issue company-to-company challenges to sign up for the run. A leaderboard on the 4k4charity.com website will track the top five companies by number of registrations and amount of donations. The winners in each category will be recognised on race day and in post-event publicity.
Registration is now open here to all IBC attendees. A donation-only registration option is also available to employees who are unable to attend the show.
The 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors that support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment.
To date, the event has raised more than $60,000 for global charities, including Oxfam International and Heifer International as well as local charities, such as The Shade Tree.