ContentWise partners with Babeleye for MEA

Companies join to bring personalisation to Middle East and Africa
Babeleye’s metadata platform will be integrated with ContentWise solutions.
Babeleye’s metadata platform will be integrated with ContentWise solutions.


ContentWise, a personalisation, discovery and recommendation solution for digital TV content, today announced that it has partnered with Babeleye, the multi-lingual video content metadata platform, to bring personalised TV experiences to the Middle East and Africa (MEA).

The partnership, which will see Babeleye’s metadata platform integrated with both ContentWise solutions, will enable ContentWise to deliver search, discovery and recommendations for local content, providing viewers with the best TV experiences across screens.

Babeleye’s detailed mapping of local market metadata in the MEA region delivers localised metadata across multiple platforms and in multiple countries, with a particular focus on the Arab region.

By integrating the Babeleye solution with ContentWise’s personalisation system and 'Knowledge Factory' metadata processing engine, ContentWise claims it will be able to enhance its metadata and personalisation offerings for the Middle East and Africa, providing advanced content search, discovery and recommendations for Arabic content, among other things.

Lasse Schmidt, sales director at Babeleye, commented: “Our partnership not only benefits local viewers, but it also means TV providers across the region will be able to get the very best of Babeleye and ContentWise technologies in one, ready to use platform. As pay-TV in the region continues to thrive, we are looking forward to working with ContentWise and supporting local operators and viewers.”

Paolo Bozzola, CEO at ContentWise, added: "As one of the fastest growing pay-TV markets, the MEA region is a key market for us as we continue to expand globally. The partnership with Babeleye ensures that we are able to deliver the very best, personal TV experience to viewers across the region. The Babeleye metadata platform, which will work alongside our new Knowledge Factory engine, will extract the maximum value from data, and will ensure that we help operators and TV providers make the most of their metadata.”

ContentWise will be bringing its newly launch Knowledge Factory, as well as its personalisation system, to IBC2015, where visitors will be able to see first-hand demonstrations of both solutions as well as an Arabic-language demo, powered by Babeleye, at the ContentWise stand (#14.K05).

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