VOX Cinemas - the dedicated cinema arm of Majid Al Futtaim - has today announced the unveiling of a new VOX Cineplex as part of its expansion plans for the year. The new operation of the 12-screen Cineplex at Grand Hyatt Dubai marks the 12th cinema location for VOX in its 15 years of operation in the UAE.
Cameron Mitchell, CEO at Majid Al Futtaim Cinemas, VOX Cinemas, said: “In line with our recent announcement of a one billion dirham investment in Majid Al Futtaim Cinemas, the Cineplex launch will assist greatly in achieving our target of attracting a further 50 million guests to VOX Cinemas in the next three years."
The new VOX Cineplex will add many of the company's popular experiences and concepts, including a 4DX screen. Customers will also be able to take advantage of VOX Cinemas’ ‘du Tuesday’ offers at the Cineplex, along with an extensive host of credit and debit card cinema ticket deals. Future plans also include a new customised VIP cinema offering guests an enhanced cinema experience in luxurious surroundings.