Starz Play and du partner to bring HD VOD content

Deal will allow du customers to download Starz Play app and subscribe directly via their mobile phones
Maaz Sheikh, president of Starz Play Arabia.
Maaz Sheikh, president of Starz Play Arabia.

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Starz Play and du have signed a partnership that will allow the operator’s customers to access thousands of hours of HD content from Starz Play for a monthly subscription fee of just Dhs49, billed directly through their du prepaid or postpaid line.

du customers can download the Starz Play app and subscribe directly via their mobile phones. “This form of billing makes the transaction secure, as payment details will not be shared, while customers without credit cards are given the convenience of using the paid-for service,” states the operator.

During the launch period, customers subscribing to the service via du mobile billing will receive a two-month free trial period.

Fahad Al Hassawi, chief commercial officer at du, said: “By keeping our valued customers at the very core of our decision making process, we are able to continue delighting them with offers that make their lives easier. With the convergence of screens and content, it is our responsibility to ensure that our customers have the choice of the very best in content, when and where they want it, and on the screen of their choice. Our collaboration with Starz Play opens up new avenues of viewing choices, empowering a true TV anytime, anywhere experience powered by our seamless connectivity.”

“Starz Play Arabia offers the future of smart entertainment and its partnership with du, a trusted and innovative telecom operator marks a significant milestone in satisfying the rapidly increasing consumption of on-demand video content via multiple mobile platforms across the region. Through the option of a consolidated bill, we are empowering customers with an easy and secure payment option. The digital frontier is rapidly evolving, and it’s imperative to ensure that companies are always one step ahead and can offer alternatives that are convenient and hassle free. We are confident that our alliance with du will benefit our customers immensely and we look forward to introducing additional value adds and convenience functions across our platforms,’ said Maaz Sheikh, president of Starz Play Arabia.

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