Customers from the Middle East and Africa visiting Sony's booth at IBC have been particularly interested in 4K and the IP infrastructure.
Speaking to Digital Studio, Vivian Saldanha, business head - content creation, Sony Professional Solutions MEA, said that he had met many high-end customers from the MEA region during the event, and that IP and 4K had featured prominently in discussions.
"Generally people are trying to see what is the next level of technology that they can look at, especially broadcast stations, which is where we deliver our highest level technology to," Saldanha said. "The buzzword is IP and 4K. 4K is something that they are looking at. They are also looking at who in Europe and the US has actually implemented 4K, and what infrastructure they use to implement 4K. So the big question is when will IP be available so they can actually upgrade their infrastructure to IP."
He added that many broadcasters in the MEA region may be holding back on 4K investments until the IP instfrastructure is in place. However, some broadcasters could move the core of their systems to IP in the next three to five years as part of a more gradual transition, Saldanha said.
Furthermore, numerous broadcasters have expressed interest in IP systems in the Middle East, Saldanha added. "There are quite a few customers who are actually looking at the technology. In fact there are two or three customers who have approached us and requested sessions on how we can implement IP, so the interest is there."