Emirates teases $20m Jennifer Aniston ad campaign

Former 'Friends' actress reportedly paid $5m to front new advertising push
The teaser shows Aniston on board an Emirates flight.
The teaser shows Aniston on board an Emirates flight.

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Emirates is set to launch its new Jennifer Aniston TV advert which will feature in its $20 million global advertising campaign.

The Dubai airline released a couple of teaser images on its Twitter account, the first of which shows the Hollywood star peeking out of an on-board bathroom, with the caption “What could Jennifer Aniston be looking for?”

The second image shows Aniston outside the cubicle, with a caption saying “Check back tomorrow at 1pm GMT to find out why Jennifer Aniston is wearing a bathrobe onboard this aircraft.”

Speaking about the advert earlier this year, Boutros Boutros, divisional senior vice president of corporate communications at Emirates, confirmed that $20 million is estimated cost of running the advert on TV stations across the globe. He said the 46-year-old actress will not, however, feature in any of the airline’s print adverts.

He said the former ‘Friends' star was the ideal choice for their advertising strategy the Emirates brand.

“When we see something fit in with our brand and it’s needed, we do it,” Boutros added. “We had a nice script and she fit into it, it’s written for her. It’s a beautiful ad, I saw the first cut, [and] I love it.”

Some reports in the US claimed Aniston was paid $5 million to sign on the dotted line.

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