Emirates' new $20 million ad campaign hits the air

New commercial starring 'Friends' actress Jennifer Aniston released
Aniston was reportedly paid a cool $5m to star in the new ad campaign.
Aniston was reportedly paid a cool $5m to star in the new ad campaign.


Emirates Airline has launched its new Jennifer Aniston TV commercial, which will feature as part of its $20 million global advertising campaign.

The Dubai airline had previously released a couple of teaser images of the TVC on its Twitter account, ahead of the official unveiling of the one-minute long clip on Youtube.

The film features the actress onboard an unidentified aircraft looking for the shower facilities. Cabin crew, who look suspiciously like staff from a certain British airline, inform the star that there are no shower facilities or bar on-board the aircraft.

The clip then cuts to Aniston waking up from a nightmare while lying in her First Class Emirates cabin. It ends with the actress in the Emirates A380 bar, where she sips a drink and asks a male cabin crew member if there is any way the plane could circle around for another hour.

Boutros Boutros, Emirates’ divisional senior vice president, Corporate Communications, Marketing & Brand said: “In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome."

The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. RKCR/Y&R London developed the concept while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.

Some reports in the US claimed Aniston was paid $5 million to sign on the dotted line.

You can watch the full commercial below...


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