Argosy hires GM for Middle East

New GM has 15 years' experience in the cable industry
Graham Lay, GM, Middle East, Argosy.
Graham Lay, GM, Middle East, Argosy.


Argosy, a supplier of HD broadcast cables and studio infrastructure products, has appointed Graham Lay as general manager of its Middle East operation.

Lay has worked for IEWC, Argosy’s parent company, for the past five years, with the last three years covering the Middle East region. He has been in the cable industry for over 15 years.

Argosy has had a regional base in Dubai since 2010, allowing it to hold large tactical stocks of popular products for fast delivery.
Lay’s new role is to manage the Middle East headquarters and its staff, as well as further develop relationships with customers to ensure continued growth.

“Initially I will be focused on the broadcast and commercial AV industries,” Lay said. “We want to continue to work closely with the systems integrators and broadcasters in the region. We are also looking at related industries like the staging and lighting market, and a whole range of other businesses which are beginning to use video architectures.”

Roger Caynor, president – broadcast and communications at IEWC, said: “The Dubai regional office is hugely important to us. We have already built an excellent reputation with broadcasters and installers across the region because of our stockholding and swift delivery. I am delighted that Graham has come across to head the Argosy effort in the Middle East, and am certain that the future will be even better.”


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