beIN pushes into pay-TV segment

beIN Media Group adds mainstream content to sports offering
Nasser Al-Khelaifi, chairman, beIN Media Group.
Nasser Al-Khelaifi, chairman, beIN Media Group.

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beIN Media Group, an affiliate of Al Jazeera, is pushing forward with plans to expand into mainstream pay-TV services in the Middle East and North Africa.

The company said that it will have a “complete Pay TV proposition of sports, movies and entertainment available to customers through a single regional Pay TV platform”.

BeIN has adopted the slogan of “All You Want” and is attempting to position itself as “the only comprehensive Pay TV entertainment player in the region”.

Nasser Al Khelaifi, chairman and CEO of beIN Media Group, said: “Our consumer research in the MENA region indicated for quite some time that families expect a leading entertainment provider like beIN to offer a complete range of TV entertainment channels.

“We identified a sweet-spot in terms of pricing of Pay TV in the region that has traditionally been over-priced. Hence it was natural that beIN offers latest blockbuster movies, great family entertainment in the form of latest series, factual and kids content along with our premium sports offering. beIN’s vision is to reshape the future of Pay TV and family entertainment in MENA through offering premium multi-genre entertainment at affordable prices.”

With the entry into the entertainment space, beIN now offers a complete a complete range of entertainment content. beIN subscription packages include sports like regional and international football, tennis, rugby, golf, F1 and athletics along with latest movies from Hollywood, and various family channels.”

beIN is offering the new channels to its existing subscribers free until end of 2015. Any new customers will be able to subscribe to a package offering.

“Our research indicates that full HD is an extremely important feature that our customers expect from a premium brand like beIN. As part of our commitment to quality, we are offering a bouquet of full HD channels.” Said Mr Al Khelaifi.

beIN intends to differentiate itself from other regional pay TV operators by offering entertainment content that is appropriate regionally and is fit for family viewing.

beIN decoders also have advanced parental control features that will give parents ability of determine what their family watch.
 

 

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