Qatar-based broadcaster beIN Sports has secured the broadcast rights for the English Premier League for a further three years.
The broadcaster made the announcement late last night as it launched its third English sports channel.
beIN Sports won the right to broadcast Premier League matches two years ago and is now in its third season of a three-year rights deal.
The new contract will see beIN Sports broadcaster show Premier League matches for a further three seasons, up to and including the 2018/19 season.
Following the announcement, Richard Scudamore, CEO of English Premier League said "beIN SPORTS is doing a great job with promoting sports specifically football and Premier League".
“It’s an increasingly important part,” Scudamore said, when asked about the importance of the overseas contracts. “It’s about 40% of our overall income, which is huge, but it’s also the way the money is divided. All this international money is divided evenly, so Bournemouth get the same as Manchester United and that’s why we think the league becomes so competitive.”
beIN, marking its twelfth anniversary, also announced this week that it is to expand its platform to include movies and entertainment channels.
The 24 new channels, all available in HD and with parental controls, will include Hollywood films, documentaries, drama and comedy series, and children’s content, and have been launched in response to customer feedback.
By offering a new suite of channels, as well as competitive prices, beIN have stated that it expects significant subscriber growth.
The company currently broadcasts across 24 countries in the Middle East and North Africa, France, USA, Canada, Indonesia, the Philippines, Hong Kong, Taiwan and Australia.