Cisco set to acquire 1 Mainstream

US tech giant to buy cloud OTT platform specialist
The deal was announced by Cisco's Rob Salvagno.
The deal was announced by Cisco's Rob Salvagno.

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US technology giant Cisco Systems is set to acquire 1 Mainstream Inc., a privately held company that offers a cloud-based video platform designed to launch live and on-demand OTT video services to various connected devices.

1 Mainstream will join Cisco’s Service Provider Video Software and Solutions Cloud Engineering Group, under the leadership of Conrad Clemson, senior vice president and general manager. The acquisition is expected to be complete in the second quarter of Cisco’s current fiscal year.

1 Mainstream helps service providers, broadcasters, media companies and emerging digital content companies deliver their media content to almost any connected media device, from Apple TV to Microsoft Xbox. Writing in a blog post on Cisco’s website, Rob Salvagno, the company’s vice president of corporate business development, said: “1 Mainstream’s technology complements Cisco’s new ‘Infinite’ suite of cloud-powered video entertainment solutions designed to help service providers, broadcasters and media companies to deliver outstanding TV experiences to multiple screens, utilising one cloud, on any network.”

Salvagno said that the acquisition will enable service providers, broadcasters and media companies to make their entire channel lineup and content library available to their customers on the internet via their TV, tablet or connected devices, either within the home or on the go. “With the acquisition of 1 Mainstream, Cisco will enable our customers to leverage the cloud to deliver new services faster and accelerate their own TV services,” he said.

"1 Mainstream plays a key role in the OTT PayTV and media industry, sitting at the intersection between content and connected devices, and seamlessly moving content across connected devices, according to Salvagno. The company’s platform is widely used by major content providers and traditional service providers, to deliver their content across most of the video streaming platforms available today.”

According to Cisco’s Global Cloud Index, global cloud traffic will more than quadruple by the end of 2019.
 

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