Riedel Communications has named Joyce Bente as its new president and CEO of Riedel North America.
Bente, who joins the company with nearly 30 years of experience in the broadcast industry, will lead strategy and operations with the primary goal of expanding Riedel's presence across North American markets.
"Joyce has provided strategic business development guidance for some of the world's largest and most successful companies, and we are confident that with her knowledge, experience, industry connections, and leadership skills, she will help us to bring our North American business to a new level," said Rik Hoerée, director international sales at Riedel Communications. "We are enormously pleased to welcome her to the company."
Bente joins Riedel having most recently served as the director of sales for leading broadcast rental company Bexel, where she consistently exceeded annual budgeted sales revenues and profits. Over more than a decade with the company, she revitalised the branding of the company's 20-year-old sales division with a focus on increasing market share and developing new vendor relationships.
"Riedel Communications is setting a worldwide standard for flexible, reliable, and robust communications and signal-transport solutions, particularly for demanding live-production environments," said Bente. "I see tremendous potential for further adoption of Riedel products and solutions across North American markets, and I look forward to helping the company capitalise on these rich opportunities."