Vuclip, a mobile video on demand service for emerging markets, has formed a partnership that will allow it to showcase the biggest blockbusters from El Sobky Film Productions.
The agreement, with content provider Digital Zones, distributor of El Sobky films, is in line with Vuclip's plan to expand its selecton of Arabic content.
The partnership with digital zones will enable consumers to access and enjoy content from one of the region’s largest and most well-known production houses. Vuclip will offer a selection of blockbusters such as Egyptian hits El Harb El Alamya El Alamya El Talta, Aesh El BolBol, El Haramy Wel Abeet, Tatah, Abod Mota and many more.
According to Vuclip’s recent Global Video Insights Report from June, which surveyed 5,000 users across the UAE, 76% of respondents underlined the importance of having content in their native language. The announcement comes as Vuclip continues to strengthen its mobile video library with a premium mix of international and regional content in response to the needs of the region’s multicultural audience.
Arun Prakash, COO, Vuclip, said: “For us, tapping into El Sobky content marks another important step forward in our continued efforts to bring the best diversified content mix to our customers in the region. The Middle East represents one of the most diverse regions in the world, with great opportunities for us. The current audience responds to not only the visual quality of content, but also the language in which it is delivered. With El Sobky’s extensive list of Arabic titles, our customers are can enjoy more regional content.
“At El Sobky, we are delighted to partner with Vuclip, the mobile video on demand leader in the region” said Ahmed El Sobky, CEO and founder of El Sobky Film Productions. “For decades, El Sobky has been synonymous with Egyptian cinema and its movies have delighted people from all over the world. Through our partnership with Vuclip, it’s exciting to extend our varied portfolio of work to viewers on the go.”
This deal will effectively make El Sobky’s movies available to all Vuclip users in all Arabic-speaking countries across the Middle East.